Bill McCarthy founded WJM&A, his direct marketing, fundraising and advertising consultancy, in 1992. Bill has worked with non-profit and political groups since 1979 — primarily with conservative organizations, candidates, publications, and political committees.
Originally from Massachusetts, he came south in search of like minds, interesting challenges and better weather. His marketing and advertising consultancy is located in an historic building in Alexandria, Virginia. His wife, Kelly, is vice-president of the company, copywriter and account director. The office dog is called Manxie Pumba.